What are cookies?
Cookies are small text files sent by the site to the terminal of the person concerned (usually to the browser), where they are stored before being re-transmitted to the site on the next visit by the same user. A cookie cannot retrieve any other data from the user’s hard drive or transmit computer viruses or acquire email addresses. Each cookie is unique to the user’s web browser. Some of the cookie functions can be delegated to other technologies. In this document with the term “cookies” we want to refer to both cookies properly and all similar technologies. Using cookies, it is possible to record information relating to your preferences, such as the pages you browse or download files from the site or other similar actions carried out by browsing the site. By disabling cookies, some of our services may not work properly and you will not be able to access many features designed to optimize your browsing experience on the site. For more information on managing or disabling browser cookies, see the last section of this document.
Duration of cookies
The persistence of cookies in the user’s browser is determined at the time of its creation; based on the duration cookies can be distinguished in temporary or session:
They are used to store temporary information, allow you to link the actions performed during a specific session and are removed from the computer when the browser is closed;
They are used to store information that needs to be accessible for a period longer than the session; they are characterized by an expiration date that can be more or less close depending on the purpose of the individual cookie. These remain stored in the computer even after closing the browser. I c.d. Session cookies, used on this site avoid the use of other IT techniques that are potentially prejudicial to the privacy of users’ browsing and do not allow the acquisition of personal identification data of the user; once the connection to this website is terminated, they are not stored.
Nature of cookies
Cookies can be distinguished by origin: • First-party cookies: normally cookies of this type come from the same domain as the site you are visiting. This is called a first party cookie. They can be either persistent or session • Third-party cookies: third-party cookies belong to domains other than the one shown in the address bar. These types of cookies generally appear when web pages have content, such as banner ads, from external websites. This implies the possibility of monitoring the user’s browsing history, and is often used by advertisers, in an attempt to serve relevant and personalized ads to each user. Most modern web browsers contain privacy settings that are able to block third-party cookies.
For purpose in:
- Technical cookies
They are used for browsing and to facilitate access and use of the site by the user. Technical cookies are essential to make use of the site’s contents or to allow access information to persist without having to be reinserted continuously by the user (navigation cookies), to keep track of the chosen language, or settings. (functionality cookie)
- Analytical cookies
They are used for site optimization purposes, directly by the site owner, who can collect information in aggregate form on the number of users and how they visit the site. Under these conditions, for analytical cookies the same rules apply, in terms of information and consent, provided for technical cookies.
- Profiling cookies
These cookies are intended to provide targeted advertising to the user, for example, are based on his behavior, so that he can display more interesting content for the behavior and interests shown during browsing or to prevent services being offered that the user is offered. user refused in the past.
- Social network cookies
These are cookies that allow you to share the contents of the site you are visiting with other users. These cookies are typically used to activate the “Like” or “Follow” functions on Social Networks such as Facebook and Twitter, just to name a few. These features allow Social Networks to identify their users and collect information even while they are browsing other sites.
Technical navigation cookies and features:
- Google Analytics
add-on available at the following link: https://tools.google.com/dlpage/gaoptout
- Google AdWords / Doubleclick
The Owner uses this pixel to know which of his keywords generate the most clicks on Google and conversions in services requested by the “Owner” (eg sales or membership of campaigns). This tool tells the Owner what happened after users clicked on your ad in Google: for example if they purchased a product from the e-shop or joined a campaign. Thanks to this information, the “Owner” identifies the most effective keywords for his activity. To disable this cookie, go to the following page
- Facebook conversion pixels
It allows the Owner to monitor the conversions that occur on his website as a result of the ads he is running on Facebook. For example, if the Owner wishes to monitor purchases or subscriptions to a particular campaign advertised on Facebook, the cookie communicates to Facebook whenever a user has concluded a purchase or has joined a particular campaign on the website of the Owner. Facebook compares the conversion event with the group of people who were shown the ad or who clicked on it, in order to provide the Owner with information that helps them understand the return on investment for their spending advertising. To disable this cookie, go to the following page.
- Facebook Connect
It allows users already registered with Facebook to authenticate themselves on the site without requiring access credentials entered during registration. The owner can adopt, if you voluntarily use it, the Facebook Connect system and cookies, to integrate the owner’s login with your Facebook account. In addition to simplifying the registration process, Facebook Connect allows the website to extend certain features of the social network to the site itself, making it easier to share content through Facebook: for these reasons, the owner could use the Facebook Connect system to collect personal data from your Facebook account. Such data could be processed by Facebook, in some cases and with your consent, for marketing and / or analytical purposes, and not just to provide the service. The same goals are also pursued with the Twitter Button system. To disable this cookie, go to the following page.
- Google Adwords / Adsense
It is a service provided by Google Inc. It is Google’s advertising platform that allows the publication of text ads, images and videos on the search results pages and on the Google content network sites. Our site uses “Google Adwords” solely to promote its services on the web. It also uses remarketing services that allow you to show advertisements to users who have already visited this website while browsing the internet. For more information, visit https://support.google.com/adwords/answer/2407785?hl=it
You can disable cookies on websites by downloading special software for your browser (such as “Ghostery” on http://www.ghostery.com) and disabling the use of individual cookies.
Or you can activate the “anonymous browsing” mode: it is a function that allows you to navigate without leaving a trace in the browser of the navigation data. This function only allows you not to keep the navigation data in the browser. Alternatively, you can disable/delete cookies by accessing your browser’s configuration panel.
Click “More” at the top right, then “Settings” > Click “Advanced” and in the “Privacy and Security” section, click on “Site Settings” > Click “Cookies” and then “Show all cookies and site data ” > finally click on” Remove all ” > Confirm by clicking” Delete all “.
Click on “Preferences”, then on “Privacy”, then click on “Manage website data”, select one or more websites > click on “Remove” or on “Remove all”.
Click “More” > then “Settings”. In “Clear browsing data”, select “Choose items to clear” > Select the “Cookies and saved website data” check box, then select “Delete”.
Click on the menu button and select “Options” > Select the “Privacy and security” panel and move to the “Cookies and website data” section > Click on the “Delete data” button to display the dialog for deleting the data. Both the “Cookies and website data” and “Cached web content” boxes should be selected > Click “Delete”.
Activation and deactivation of cookies through third party services
In addition to being able to use the tools provided by the browser to activate or deactivate individual cookies, we inform you that the website www.youronlinechoices.com/it lists the main providers that work with website managers to collect and use information useful for use of behavioral advertising. Taking into account that it is possible that over time third-party profiling cookies are installed, you can easily check them and choose whether or not to accept them by accessing the site www.youronlinechoices.com/it. You can deactivate or activate all companies or alternatively adjust your preferences individually for each company.
In particular, to easily carry out this operation, you can use the tool you find on the page www.youronlinechoices.com/it/le-tue-select and easily control your behavioral advertising preferences.
Further useful information on cookies is available at these addresses: www.allaboutcookies.org and www.youronlinechoices.com/it